For 12 years in a row, gift cards have been the most popular item on holiday wish lists. A recent survey from the National Retail Federation finds 60 percent of consumers hope to receive a gift card this year. A gift card from Smokey Mo’s BBQ is an easy way to offer your friends and family members the gift of deliciousness – and family fun.
Plastic still rules
Plastic gift cards found their way into American shopping in 1994. They were first issued by Mobil for gasoline purchases and quickly caught on in all shopping categories, from travel to entertainment and restaurants to department stores. Today, plastic cards make up 75 percent of all gift cards sold, compared with 25 percent for digital, or “eGift,” cards.
Dining is the best-selling category
Last year, the best-selling gift card category among U.S. shoppers was dining – followed by movies, sporting goods, beauty supply, and specialty home goods. Restaurant gift cards top the list because they offer the winning combination of food and fun!
Shoppers prefer to buy gift cards from the store
Almost half of shoppers say they prefer to buy their gift cards directly from the retailer or brand. Why? Consumers feel direct purchase offers more security. They’re also attracted to the prospect of discounts, promotions, and loyalty points.
Employees like gift cards almost as much as cash
A November 2018 survey finds employees appreciate gift card incentives almost as much as cash incentives. Of those surveyed, 69 percent would like to receive a gift card as a reward from an employer, compared with 73 percent who would prefer cash. San Antonio area employers choose Smokey Mo’s gift cards as a convenient way to say thank you to their valued staff – and business partners!
Give the gift of Smokey Mo’s BBQ!
Get into the gift-giving spirit with gift cards from Smokey Mo’s. When you treat your friends, family members, and employees, you’ll treat yourself, too! For every $25 you load onto our gift card, you’ll get a $5 “Mo’s buck” for yourself (one card per guest per visit).
Smokey Mo’s has restaurants in 16 central Texas locations, serving up savory BBQ meats, scrumptious sides and desserts, and fabulous family fun.
A Smokey Mo’s gift card is just the right way to say thank you this holiday season – and throughout the year ahead!